K.O Asante is a cultural synthesizer operating at the intersection of personal expression, rhythm, design, and cultural identity. As a first generation Ghanaian American hailing from Dallas, Texas, he merges the sounds, design sensibilities, and cultural histories laid out by the generations preceding him with a wide array of contemporary and avant garde influences that he metabolizes through his practice. Through that merging, K.O is able to create products, events, and movements that are honest to his roots, his playful and forward-facing perspective, and his commitment to pushing the boundaries of each industry he touches.
Fearless in his approach and loyal to his community of collaborators, K.O’s unique skillset has grown into a career defined by its global reach, it’s interdisciplinary nature, and its fluidity. Whether he’s traveling the globe for VIM, the best Afrobeats experience in the world, keeping your favorite brands ahead of the curve as a founding member of the creative consultancy Youth Service, storytelling through the products he designs for his personal brand Potent Products and in collaboration with legacy brands, or showing the masses how to get a fit off properly IRL and online, K.O has a special way of welcoming whole communities into his world and making them feel seen.
K.O’s personal style explodes any notion of what traditional masculinity is expected to look like and instead embraces hybridity and experimentation. This style guide is here to help you do the same.